Nimesh Dhananjaya Get a price

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DIONE

The night shift.

Evening skincare. Logo, packaging, store, banners, social, print

After: the Dione store home page, with a purple banner of a bottle in front of a moon that reads The night shift.

Before: a plain default store theme for Dione, with the same phone photo used for every product.

Before: An empty default theme, with the bedroom photo stretched across the banner.
After: A calm, dark home page built around one line: The night shift.

This shop is not real. I made it to show what a full project looks like, and I made the “before” versions too. The name, products, prices and addresses are invented.

The idea

Skincare for the end of the day, named after a moon of Saturn. A moon replaces the O in the logo, then grows into a very large pale sphere behind violet glass and gold. Elegant letters and a lot of empty space keep every layout calm and expensive.

Category: Evening skincare
Typefaces: Bodoni Moda, Jost
Colours: Midnight, Amethyst, Lilac Mist, Moon, Antique Gold

Piece by piece, before and after.

BeforeAfter

Logo and brand kit

Before: The name in a handwriting font, under a moon emoji.
After: Elegant letters with a moon in place of the O, in purple and gold.

After: drops of Dione Night Oil fall from a dropper into an open hand, beside the bottle and a jar in a dark bedroom.

Before: a small brown bottle with a handwritten sticker and a plain white jar on a creased bed sheet, lit by a phone flash.

Packaging and product photo

Before: A plain bottle with a handwritten sticker, shot with the flash on.
After: A printed label and a product photo that sells a calm evening.

After: a Dione post with a hand catching drops of oil and the line Three drops before bed.

Before: the bedroom phone photo with New, night oil in red letters and 3 drops before bed, direct message to order, in white.

Social post

Before: New product news typed over the bedroom photo.
After: One product, one line, and room to breathe.

Raw clipMy edit

The Reel

Before: One flat phone clip of the bottle on a kitchen counter.
After: A 26-second Reel that rebuilds the same clip on screen, one edit at a time.

Press play, then drag the line. I staged the raw clip too.

Everything in the project.

Product images

Dione Night Oil carton and bottle with a Slow Repair Cream jar on a white background — On white 1400 × 1400

Tall Dione store banner for phones reading The night shift — Phone banner 800 × 1000

The Shopify store

Full Dione store home page inside a browser window — Home page, scroll inside the frame 1440 × 3975

On phones 2000 × 1300

Banners

Dione desktop store banner — Desktop hero 1600 × 900

Three Dione collection banners — Collections 1600 × 560

Social

Dione social post — Feed 1080 × 1350

Dione social post — Feed 1080 × 1350

Dione Reel cover — Reel cover 1080 × 1920

Print

Front and back of a printed Dione flyer — Flyer, both sides 2000 × 1300

Campaign images

A huge purple Dione Night Oil bottle and a jar stand on still water at dusk in front of a giant moon, with tiny people walking past. — Campaign 16:9

A giant Dione Slow Repair Cream jar on still water, with a tiny person asleep under its glass dome — Campaign 16:9

Send me your before. I’ll show you the after.

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